We have all probably heard or read how Autodesk frowns on the PLM term for quite a type.
"PLM is a marketing slogan created to satisfy the financial community" according to Autodesk CEO Carl Bass.
Instead it has been a lot of talk about Autodesk Digital Prototyping lately.
"Digital Prototyping is the word Autodesk has coined as the non-PLM person's PLM." - Autodesk Gets the Press Thinking
So first of all I was surprised to see Autodesk among the headlines in a Swedish online IT magazine it24 and then more surprised reading that Ensio Aikio at Autodesk says that "We are on our way into a bigger market, the product lifecycle management market."
Maybe Ensio was just saying that Autodesk want to take a share of the so called PLM market but the wording made me wonder if he have heard what Carl Bass and Andrew Anagnost have been saying.
Hello,
ReplyDeleteI think, there are common roots between PLM and BIM. Much agree with your points about Autodesk DP. I'd like to discuss BIM and PLM relationships and future. You can take a look on my last post @ www.plmtwine.com about BIM and PLM (http://plmtwine.com/2008/12/22/plm-and-bim-%e2%80%93-common-roots-or-common-future/). Cheers.
Regards - Oleg
Oleg, thanks for the tips.
ReplyDelete