Tuesday, February 26, 2013

Autodesk’s new logo

You will soon see this new logo made up of an update logotype and a new logomark pop up everywhere.

“The visual change is the most significant branding update in the company’s 30 year history, but since 1982, we’ve made subtle changes to things like color and imagery, eventually moving from the original calipers icon (a tool used to measure the distance between two opposite sides of an object) to the use of the Autodesk name. Our new visual identity includes a logomark with the Autodesk name for the first time in more than a decade. A talented team of Autodesk designers created the new branding and found their inspiration in origami. The style beautifully shows the convergence of art and science, form and function, aptly representing the Autodesk software portfolio. ”

Via In the Fold. See also this post Autodesk | The New Brand and Origami Logo.

Here are what the old ones looked like with the oldest first:

Some of the latest blog posts

Subscribe to RSS headline updates from:
Powered by FeedBurner