First Hotels plans to build a 25000 m2 hotel with 600 rooms and conference center close to Arlanda Airport outside of Stockholm, Sweden.
“The building will have three sides. The equilateral triangular footprint creates a building with no ends, only three faces perceived as free standing two-dimensional surfaces.”
“A small variation in the horizontal window band of each of the 600 rooms creates an abstract pattern, that seen from a distance turns into crystal clear portraits of Crown Princess Victoria, Princess Madeleine and Prince Carl-Philip of Sweden.”
Here is more on the project on Bjarke Ingels Group – BIG.