Friday, March 27, 2009

Autodesk’s new pricing strategy

What do you think about Autodesk’s new pricing strategy? Especially if you consider to remove some of your licenses that are on subscription or if you are not on subscription right now and used to upgrade once in a while.

“After March 15, 2010, your upgrade from any of the three previous software releases will cost 50 percent of the price of a new license, no matter which release you own.”

Autodesk’s Simplified Upgrade Pricing Begins March 16, 2010

Via WorldCAD Access “No April Fools Day Joke: Autodesk to Triple Upgrade Pricing”

At JTB World if a customer cannot for one or the other reason pay maintenance (support and upgrades) for JTB FlexReport there is no penalty for that and they can pick it up whenever they want to. We think this is to simplify it.

1 comment:

  1. Not an unusual step for autodesk i would have thought...
    They "hamstrung" themselves by always allowing users to jump upgrades, and the moving to a yearly product cycle. At some point in time this maintainence of shareholder value will cut across too much of the customer value. I have heard too many grumblings in these past years about the more than 3 years and your out policy that this won't rub a little harder.
    Probably a bit of bad timing in terms of the global downturn.

    ReplyDelete

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