We have all probably heard or read how Autodesk frowns on the PLM term for quite a type.
"PLM is a marketing slogan created to satisfy the financial community" according to Autodesk CEO Carl Bass.
Instead it has been a lot of talk about Autodesk Digital Prototyping lately.
"Digital Prototyping is the word Autodesk has coined as the non-PLM person's PLM." - Autodesk Gets the Press Thinking
So first of all I was surprised to see Autodesk among the headlines in a Swedish online IT magazine it24 and then more surprised reading that Ensio Aikio at Autodesk says that "We are on our way into a bigger market, the product lifecycle management market."
Maybe Ensio was just saying that Autodesk want to take a share of the so called PLM market but the wording made me wonder if he have heard what Carl Bass and Andrew Anagnost have been saying.