Wednesday, November 7, 2007

Autodesk PLM

We have all probably heard or read how Autodesk frowns on the PLM term for quite a type.

"PLM is a marketing slogan created to satisfy the financial community" according to Autodesk CEO Carl Bass.

Instead it has been a lot of talk about Autodesk Digital Prototyping lately.

"Digital Prototyping is the word Autodesk has coined as the non-PLM person's PLM." - Autodesk Gets the Press Thinking

So first of all I was surprised to see Autodesk among the headlines in a Swedish online IT magazine it24 and then more surprised reading that Ensio Aikio at Autodesk says that "We are on our way into a bigger market, the product lifecycle management market."

Maybe Ensio was just saying that Autodesk want to take a share of the so called PLM market but the wording made me wonder if he have heard what Carl Bass and Andrew Anagnost have been saying.

2 comments:

  1. Hello,
    I think, there are common roots between PLM and BIM. Much agree with your points about Autodesk DP. I'd like to discuss BIM and PLM relationships and future. You can take a look on my last post @ www.plmtwine.com about BIM and PLM (http://plmtwine.com/2008/12/22/plm-and-bim-%e2%80%93-common-roots-or-common-future/). Cheers.
    Regards - Oleg

    ReplyDelete

Some of the latest blog posts

Subscribe to RSS headline updates from:
Powered by FeedBurner